skrivnosti marketinga

Geoffrey Miller

Author of Spent: Sex, Evolution and Consumer Behavior

20 May

1 pm

6th Floor Cafe

If you can’t make it, he's speaking that evening as part of Peter's amazing lecture series link But here’s a chance to get up close and...uh...personal. Apparently, he’s a bit ad-obsessed and should bring some great outside perspective to our daily grind.

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Why do we buy what we buy?

Geoffrey Miller illuminates the unseen logic behind the chaos of consumerism.

Miller applies evolutionary psychology-the compelling science of human nature-to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture.

Miller explores the hidden factors that dictate our choices in everything from the Sims to Rolex watches, from L'Oréal lipstick to the Hummer (RIP).

Miller examines:

* Why luxury car brands advertise in places such as GQ (it's not why you think)

* Why kitchen appliances are now made of high-maintenance stainless steel

* Why all cosmetics aim to portray women at their highest level of fertility

* Why we're suckers for products such as Smartfood, Smartwater,Smart Cars

* Why marketers would never use the word "intelligent" in such products

* How people advertise their traits through their car choices and iPod play lists

* Why simple IQ tests would threaten the supremacy of Ivy League universities

* Why owning a pet and keeping it alive is a good signal to a potential mate

* The real reason so many exercise machines are unused

* Why men are supposed to spend two months' salary on engagement rings

Geoffrey Miller is an evolutionary psychologist and author of The Mating Mind.

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