IMAX digital fiasco

Producer Frank Marshall Says “Don’t Spend Your Money” on IMAX Digital

Posted on Wednesday, June 17th, 2009

Over the last month, we’ve written quite a few times about the new Digital IMAX theatres and how we believe that the IMAX Corporation is ripping off moviegoers by placing the IMAX brand name on subpar sized cinema screens nationwide. Actor/comedian Aziz Ansari started the public fuss, Pulitzer Prize winning movie critic Roger Ebert publicly came out against the practice, yet IMAX ignorantly ignored the critisism, and insists that audiences are too stupid to notice the difference (obviously, they didn’t phrase it that way, I’m just giving you my interpertation — read the linked article for exact quotes). Now big Hollywood players are beginning to step up and take a stance on the issue.

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Marshall tweeted: “While attending screening of BRUNO last night, I stopped into the much hyped IMAX theater at the AMC on 42nd st. NYC. I was stunned…” … “there is nothing remotely resembling an IMAX screen or presentation, don’t spend your money for this.” … “I can’t believe they can get away with this. It’s really false advertising…”

IMAX really needs to be honest with the consumers. The longer they ignore this problem, the more harmfull effect it will have on their name brand.

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OK, I haven’t seen XD, but on the surface, it seems like marketing hoo-hah. It’s still a Barco 2k projector with a bigger JBL sound system. Just a bigger screen with a brighter bulb, and louder. Where’s the ‘WOW’? Here’s their press release: link

>AFAIK v tujini oz. vsaj v S. Ameriki ne trzijo dvoran, ampak le 3-D tehnologijo z aktivnimi ocali.

Meni še zdaj ni čisto jasno, kaj ta Xpand v bistvu sploh vse trži?

Ok, očala. Pa imajo tudi razvoj projektorjev oziroma ali opremljajo dvorane? Imajo tudi v lasti kakšne dvorane (poleg posredno deleža v Koloseju)?